Privacy Policy

 Privacy Policy

Last Updated: 13 August 2023

We have recently updated our Privacy and Cookie Policies to ensure clarity, transparency, and GDPR compliance.

Personal Data

At Rules Chess Strategies, we collect personal data for the purpose of processing purchases and promoting our products and services. This may include email addresses, names, chess skill levels, billing and shipping addresses, and countries of residence. We only gather this data when it is provided through forms on our website.

We collect and process this information based on the necessity to fulfill orders, deliver digital content, and share relevant information and offers with our customers and email subscribers. You can opt-out at any time by clicking the "unsubscribe" button in our emails or by requesting removal through email.

We share this data with InfusionSoft, our email marketing platform and data processor. InfusionSoft is used to manage contact information and marketing campaigns. Your data will be retained only as long as needed, and data of unsubscribed individuals will be removed within 1 month.

For any complaints or inquiries, please contact us via email.


We utilize cookies on Rules Chess Strategies to:

  • Display advertisements on Facebook, Instagram, and the Google Display Network.
  • Gain insights into website visitor behavior through Google Analytics.

If you do not agree with this Privacy Policy, please cease using Our Site ( immediately.

Unauthorized Activities

Rules Chess Strategies strictly prohibits any unauthorized activities, including but not limited to hacking, scanning, probing, or attempting to gain unauthorized access to our systems or networks. Any such activities are in direct violation of our terms of use and will result in immediate termination of access and potential legal action. We are committed to maintaining the security and integrity of our website and its users, and we take these matters seriously.

By using our website, you agree to refrain from engaging in any unauthorized activities that could compromise the security of our platform, users, or data.

Complete Privacy and Cookie Policy


We value your privacy and are committed to using your information responsibly. This Privacy Policy covers data collection and usage by Rules Chess Strategies in accordance with your rights and legal obligations.

This Policy applies to data collected on Our Site. It does not extend to linked websites, and we advise you to review the privacy policies of external sites before sharing any data.

Data Collection:

Some data will be collected automatically by Our Site for further details, please see section 12 on Our use of Cookies, other data will only be collected if you voluntarily submit it and consent to Us using it for the purposes set out in section 5, for example, when signing up for an Account. Depending upon your use of Our Site, We may collect some or all of the following data:

Name Contact information such as email addresses and telephone numbers Demographic information such as postcode, preferences, and interests Financial information such as credit/debit card numbers IP address (automatically collected) Web browser type and version (automatically collected) Operating system (automatically collected) A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (automatically collected)

Data Usage:

We store personal data securely in compliance with the EU General Data Protection Regulation (GDPR). We use your data to provide the best possible products and services to you. This includes:

Providing and managing your Account Providing and managing your access to Our Site Supplying Our products and services to you Personalising and tailoring Our products and services for you Responding to communications from you Supplying you with email promotions and newsletters that you have subscribed to (you may unsubscribe or opt-out at any time by clicking the "unsubscribe" link at the bottom of these emails). In some cases, the collection of data may be a statutory or contractual requirement, and We will be limited in the products and services We can provide you without your consent for Us to be able to use such data. With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and/or post with information, news, and offers on Our products and/or services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.

Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:

you have given consent to the processing of your personal data for one or more specific purposes; processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract; processing is necessary for compliance with a legal obligation to which we are subject; processing is necessary to protect the vital interests of you or of another natural person; processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or the processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Data Storage:

We only keep your data for as long as We need to in order to use it as described above in section 5, and/or for as long as We have your permission to keep it. In any event, We will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it in accordance with the terms of our Data Retention Policy. Our Data Retention Policies are: To remove all data related to persons who have either not provided or withdrawn consent for us to contact them.

Some or all of your data may be stored or transferred outside of the European Economic Area ("the EEA") (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of legally binding contractual terms between Us and any third parties We engage and the use of the EU-approved Model Contractual Arrangements.

Data security is of great importance to Us, and to protect your data We employ commercially reasonable security measures to protect data and seek to partner with companies that do the same.

Notwithstanding the security measures that We take, we cannot guarantee the security of any information transmitted to or from the Website and are not responsible for the actions of any third parties that may receive any such information.

Data Sharing:

We may contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, obligations, and the obligations of the third party under the law. We currently contract with Infusionsoft: Identifiable contact details including name and email address. Facebook: Anonymized data including email address. Google AdWords: Anonymized data including email address. Google Analytics: Anonymized data including location, time on site, and pages visited.

We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymized and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.

Changes in Business Ownership:

We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Data provided by users will, where it is relevant to any part of Our business so transferred, be transferred along with that part, and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally collected by Us. In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.

User Controls:

When you submit information via Our Site, you may be given options to restrict Our use of your data. We aim to give you strong controls on Our use of your data (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails.

You may access nearly all Our Site without providing any data at all. However, to access your account on Our Site you may be required to submit or allow for the collection of certain data. You may restrict your internet browser's use of Cookies. For more information, see section 12. You may withdraw your consent for Us to use your personal data as set out in section 5 at any time by contacting Us using the details set out in section 15, and We will delete Your data from Our systems. However, you acknowledge this may limit Our ability to provide the best possible products and services to you.

Accessing Your Data:

You have the legal right to ask for a copy of any of your personal data held by Us (where such data is held). Please contact Us for more details at or using the contact details below in section 14.

Cookies and how they Benefit You:

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us: • Make our website work as you'd expect • Save you from having to log in every time you visit the site • Remember your settings during and between visits • Improve the speed/security of the site • Allow you to share pages with social networks like Facebook • Continuously improve our website for you • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to: • Collect any personally identifiable information (without your express permission) • Collect any sensitive information (without your express permission) • Pass personally identifiable data to third parties • Pay sales commissions

You can learn more about all the cookies we use below

Granting Us Permission to Use Cookies:

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

Website Function Cookies:

We use cookies to make our website work including • Making our shopping basket and checkout work • Determining if you are logged in or not • Remembering your search settings • Allowing you to add comments to our site • Remembering if we have already asked you certain questions (e.g. you declined to use our app or take our survey) There is no way to prevent these cookies being set other than to not use our site.

Third-Party Functions:

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Our site includes the following which use cookies:

YouTube embedded video

Disabling these cookies will likely break the functions offered by these third parties.

Social Website Cookies:

We do not use social sharing buttons on our site.

Anonymous Visitor Statistics Cookies:

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so-called "analytics" programs also tell us, on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

We use:

Google Analytics Wicked Reports

Advertising Cookies:

Cookies are widely used in online advertising. Neither we, our advertisers nor our advertising partners can gain personally identifiable information from these cookies. You can learn more about online advertising at We do not allow advertising cookies on

Remarketing Cookies:

You may notice that sometimes after visiting a site you see increased numbers of adverts from the site you visited. This is because advertisers, including ourselves, pay for these adverts. The technology to do this is made possible by cookies and as such we may place a so-called "remarketing cookie" during your visit. We use these adverts to offer special offers etc to encourage you to come back to our site. Don't worry we are unable to proactively reach out to you as the whole process is entirely anonymized. You can opt out of these cookies at any time as explained above.

We use:

Google AdWords Facebook Advertising

Turning Cookies Off:

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). Doing so, however, will likely limit the functionality of ours and a large proportion of the world's websites as cookies are a standard part of most modern websites It may be that your concerns around cookies relate to so-called "spyware". Rather than switching off cookies in your browser, you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. Learn more about managing cookies with antispyware software.

Your Rights under GDPR:

Under the GDPR, you have:

the right to request access to, deletion of, or correction of, your personal data held by Us; the right to complain to a supervisory authority; be informed of what data processing is taking place; the right to restrict processing; the right to data portability; object to the processing of your personal data; rights with respect to automated decision-making and profiling (see section 14 below). To enforce any of the foregoing rights or if you have any other questions about Our Site or this Privacy Policy, please contact Us using the details set out in section 15 below.

Automated Decision-Making and Profiling:

In the event that We use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on You, You have the right to challenge to such decisions under GDPR, requesting human intervention, expressing your own point of view, and obtaining an explanation of the decision from Us.

The right described in section 14.1 does not apply in the following circumstances:

  • The decision is necessary for the entry into, or performance of, a contract between You and Us;
  • The decision is authorized by law; or
  • You have given explicit consent.

Where We use your personal data for profiling purposes, the following shall apply:

  • Clear information explaining the profiling will be provided, including its significance and the likely consequences;
  • Appropriate mathematical or statistical procedures will be used;
  • Technical and organizational measures necessary to minimize the risk of errors and to enable such errors to be easily corrected shall be implemented; and
  • All personal data processed for profiling purposes shall be secured to prevent discriminatory effects arising out of profiling.
  • We currently make no automated decisions.

Contact Us:

If you have any questions about Our Site or this Privacy Policy, please contact Us by email. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you.

Changes to Our Privacy Policy:

We may change this Privacy Policy as necessary or required by law. Any changes will be posted on Our Site, and your continued use of Our Site following the changes indicates your acceptance of the updated Privacy Policy. We recommend checking this page regularly for updates.

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